The market for functional yet fun drinks that parents feel good about giving their kids – and that kids want to drink – is narrow, and a pain point for many parents combing store shelves looking for something other than a juice, water, or milk product,...
A new slate of better-for-you, non-alcoholic beverage brands developed by Molson Coors and beverage incubator L.A. Libations launching over the next several months -- including a plant-based barley milk and a nootropic performance beverage -- will position...
There are over 1,600 human clinical trials on probiotics listed in ClinicalTrials.gov and the WHO’s trial database, according to a new analysis that seeks to address the misconception that there is no human data around probiotics.
Chobani has moved into new territory with the launch of Chobani Probiotic: a new line of organic, plant-based functional beverages; and Chobani Complete: a new line of protein- and fiber-packed lactose-free Greek yogurt cups and shakes with no added sugar,...
Experts from academia and industry have reacted strongly to a TV segment aired on CBS’ 60 Minutes that sought to answer the question, “Do Probiotics Actually Do Anything?”
ProBiotix Health – a spinoff of UK-based life sciences firm OptiBiotix Health - is in preliminary talks with food and beverage brands in the US about developing yogurts and other functional foods featuring a probiotic claimed to deliver meaningful reductions...
KeVita has unveiled a new look for its kombuchas, sparkling probiotic drinks and apple cider vinegar tonics that brand owner PepsiCo says will help it better stand out on shelf as sales slow in the kombucha category.
The new partnership leverages RB’s national footprint to expand the reach and adoption of Evivo, Evolve BioSystems' infant probiotic, across the United States.
Good Culture – which launched in 2015 with a mission to disrupt the sleepy cottage cheese aisle – has moved into new territory with the development of cultured kefir probiotic shots featuring on-trend functional ingredients from matcha and turmeric to...
Brew Dr Kombucha has been targeted for the second time in a proposed class action lawsuit alleging discrepancies between the amount of beneficial bacteria stated on pack and the amount found in the bottle.
GT’s Living Foods is going after the non-kombucha drinker with its newly-launched aqua kefir line, a variety of fermented beverages with a less acidic taste profile than kombucha.
After several years of strong growth driven by its core kefir business, Lifeway Foods’ revenues have plateaued at around the $120m market in recent years, while sales in the latest quarter were down 14% YoY. However, a new line of plant-based functional...
With consumer fear of genetic engineering nearing a fever-pitch, the founders of startup ZBiotics want to “dispel the fear of the unknown” and transparently show consumers the technology’s value by delivering GMOs that offer a visceral benefit starting...
With the opening of a massive, state-of-the-art probiotics fermenter in upstate New York this morning, DuPont hopes to secure its position as a market leader in creating and supplying clinically-backed probiotics to food, beverage and dietary supplement...
Digestive health used to revolve around roughage, but as understanding of the relationship between our guts and our overall health has grown, has the conversation shifted?
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Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...
As consumers learn more about digestive health and all the implications that it has for the wellbeing of their bodies and minds, they are looking for products that go beyond probiotics – creating a booming digestive health category that is ripe for innovation....
Greg Shearson has taken the helm as CEO of Ancient Nutrition, a move which will take the company to the "next level" including expanding into new product categories and international markets.
Evaluating the gut microbiota of infants during their first two years may help identify children who are at risk of becoming overweight or obese, a recent study revealed.
Califia Farms’ dairy-free probiotic yogurt drinks line (launched in February 2018) has entered nearly 7,000 stores in 47 states sold in 42 retail chains making it the company’s most broadly accepted product line by retail channel as consumers continue...
Consumers may not always be on the lookout for food products fortified with probiotics (outside of a yogurt purchase), but that hasn’t stopped manufacturers from developing new items that contain these living and active culture strains including oatmeal,...
Food is undeniably a central force of life, giving us the fuel we need to go about our days, but unfortunately, food also is the number one cause of poor health in America and a leading driver of death and disability.
Babies born in the USA today don’t have the same microbiome as those born 100 years ago, a seemingly innocuous discovery that could prove to be a game-changer in pediatrics, claims one California-based company on a mission to rejuvenate the ‘dysbiotic’...
Brands and consumers are getting more comfortable talking about digestive health, with the conversation shifting beyond getting enough fiber for regular bowel movements, to the gut microbiome, says Beneo, which says growing interest in probiotics is helping...
With today’s launch of a new line of dairy-free, probiotic yogurt drinks, Califia Farms hopes to repeat the success it had when it entered the nut-milk category, and at the same time increase the transparency of marketing probiotics.
'Live cultures are not all probiotic, although all probiotics are live cultures...'
US consumers are increasingly interested in the relationship between intestinal bacteria and overall health, says CHR Hansen, but there is some confusion about which foods and beverages contain probiotics: live microorganisms that, when administered in...
The potential link between the gut microbiota and sleep is emerging, so could prebiotics and probiotics find a lucrative place in the booming natural sleep aid category?
Ganeden has received a no objections letter from FDA regarding its determination that new immune health ingredient Staimune is Generally Recognized as Safe (GRAS).
The definition of probiotic varies by region, and an increasing number of products potentially mislabeled as “probiotic”. In response, the International Probiotics Association has released a guidance document.
Once restricted to a handful of products, such as yogurt, probiotics are enjoying unprecedented popularity and are popping up in unexpected places with many bold health claims, but not everything consumers or manufacturers hear about probiotics is true.
A recent online article that labeled the science backing probiotics as “shaky” was criticized by the International Proibiotics Association as lacking context and a basic understanding of the industry and the evidence behind it.
How do probiotic researchers and suppliers best communicate with customers? And what should they be trying to tell them, anyway? Having a clear picture of what gut and blood parameters a dietary intervention is meant to affect and having a clear mechanism...
The recall last last year of a probiotic product found to be contaminated with a fungus should not cast a pall over the entire sector, experts say. Though they are products consisting of cultured microorganisms, probiotic ingredients are no more at risk...
Until relatively recently, probiotics - gut-friendly live bacteria - were largely limited to the supplement aisle or the dairy case. Today, thanks to the development of more resilient strains, they are creeping into every category in the store. But we’re...
Leading probiotic juice brand GoodBelly is ‘confident’ its partnership with the Microwarriors documentary will help advance public knowledge about the benefits of probiotics.
Americans are often described as lagging behind their European counterparts when it comes to awareness of probiotics, but the growth potential in the US market is “huge”, says leading supplier DuPont.
A paper written by a group coordinated out of the University of Maryland proposes significant changes to the way probiotics are regulated, including using a monograph system similar to what regulators use in Canada to govern the use of the organisms.
Probiotics and their benefits have wide recognition in Europe and Asia, and awareness is growing. This situation bodes well for growth in the US, while it will serve to buoy manufacturers and marketers of these products in difficult regulatory times...
The headlines are sensationalist: twenty-four people have died in a
probiotic trial. Therefore, probiotics may be fatal. Throw those
yoghurt shots away!
The Council for Agricultural Science and Technology (CAST) has
released a paper on probiotics that adds to claims the value-adding
active cultures are not appropriately regulated.
The National Yogurt Association is creating a probiotics council - another signal the active cultures have achieved mainstream status in North America.
The International Probiotics Association has placed a new executive
director at the helm who is looking to bring transparency and
self-regulation to the growing global market for so-called friendly
bacteria.
Growing competition in the probiotics market is forcing cultures
suppliers to increase collaboration with scientists and independent
laboratories that can provide them with strong evidence to support
the benefits of their products...
Limited consumer awareness threatens to restrain the development of
probiotics markets, finds a new Frost & Sullivan report, yet
sales of the healthy ingredient are still set to almost triple in
value over the next six years.