Probiotics

Jesse Merrill: 'Our consumers are looking for more convenient ways to get their probiotics'

Good Culture moves into new territory with probiotic gut shots

By Elaine Watson

Good Culture – which launched in 2015 with a mission to disrupt the sleepy cottage cheese aisle – has moved into new territory with the development of cultured kefir probiotic shots featuring on-trend functional ingredients from matcha and turmeric to...

60-second interview: Lifeway Foods gears up for entry into CBD market

60-second interview: Lifeway Foods gears up for entry into CBD market

By Elaine Watson

After several years of strong growth driven by its core kefir business, Lifeway Foods’ revenues have plateaued at around the $120m market in recent years, while sales in the latest quarter were down 14% YoY. However, a new line of plant-based functional...

Gut reaction: How do you build a brand around digestive health?

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Gut reaction: How do you build a brand around digestive health?

By Elaine Watson

Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...

Probiotics are waking up old categories across grocery aisles

Probiotics are waking up old categories across grocery aisles

By Mary Ellen Shoup

Consumers may not always be on the lookout for food products fortified with probiotics (outside of a yogurt purchase), but that hasn’t stopped manufacturers from developing new items that contain these living and active culture strains including oatmeal,...

Awareness of probiotics growing worldwide, expert says

Awareness of probiotics growing worldwide, expert says

By Hank Schultz

Probiotics and their benefits have wide recognition in Europe and Asia, and awareness is growing.  This situation bodes well for growth in the US, while it will serve to buoy manufacturers and marketers of these products in difficult regulatory times...

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