Kraft Heinz’s soon-to-be new CEO refuses to give into competitor and retailer pressure to “rent volume” by boosting promotions for short term gains – preferring instead to invest in pricing optimization, marketing, innovation and renovation to protect...
Sprouts Farmers Market’s decision to pull back on promotions and cater instead to less price-sensitive shoppers who follow specialty diets and are more health-oriented once was considered risky but now is paying off.