Consumers tapping into the autumn and winter festivities are turning to flavors like pumpkin, eggnog, and peppermint, while they look for more natural products and brush aside inflation to enjoy their favorite seasonal flavors, Sherry Frey, VP of Total...
Plant-based beverage brand Rebbl rebranded its line of drinks with a focus on occasions and conveying to consumers how to use the product, as the company looks to LTO flavors to grow trial, brand CMO, Mike Quinones, told FoodNavigator-USA.
Starbucks’ Pumpkin Spice Latte returns to stores today: marking the 20th anniversary of the seasonal favorite. What can we learn from the ongoing success of the flavor?
Snack bar brand KIND is jumping into the fall flavor season with the debut of two seasonal varieties of Thins bars to tap into consumer trends to inspire flavor and product innovation in 2023 and beyond, Emily Geiger, brand manager for KIND, told FoodNavigator-USA.
From pumpkin-flavored coffee creamers to snack bars to caviars and everything in-between, CPG brands are preparing consumers for Autumn with a host of new and returning limited-time offerings (LTO) across dairy, snacks, dips, and other categories.
Returning seasonal flavors such as pumpkin-flavored-anything tend to give products and food service outlets featuring the autumnal flavor a spike in sales as early as a month before the official start of fall.