Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.
A decrease in breakfast cereal sales and a product recall for RXBar – initiated ‘out of an abundance of caution’ – have impaired Kellogg’s first-quarter earnings.
‘We tell you what’s on the inside on the outside’ protein bar brand RXBAR has been hit with a proposed class action lawsuit* by the same law firms challenging the minimalist ingredients declarations of fellow bar brand That’s It.**