Red Bull

Red Bull targets China for expansion (UPDATED)

Red Bull targets China for expansion (UPDATED)

By Maggie Hennessy

Red Bull is planning to roll out its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, a spokesperson told FoodNavigator-USA. The news was initially reported in Austrian newspaper Kronen...

‘Extra stimulants to blame’ $85m NYC death lawsuit targets Red Bull

FDA UNAWARE OF DANGER OF 'CUMULATIVE' ENERGY INGREDIENT EFFECTS IN 2012

‘Extra stimulants to blame’ $85m NYC death lawsuit targets Red Bull

By Ben BOUCKLEY

Red Bull must face down a lawsuit filed in New York today by the family of a man who died after drinking the beverage after a basketball game and claim extra stimulants in the drink killed him.

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

Negative press has simply boosted US energy drink sales, analyst

Negative press has simply boosted US energy drink sales, analyst

By Ben Bouckley

Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.

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