Red Bull

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

Red Bull: 'All future claims will be medically and/or scientifically supported'

Red Bull offers $13m to settle false advertising lawsuit; 'No way judge will approve this', says attorney

By Elaine Watson

Red Bull has agreed to pay $13m to resolve a class action lawsuit accusing it of falsely advertising its energy drinks as providing functional benefits above and beyond what might be obtained from “a simple cup of coffee or a caffeine pill”.

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

From Red Bull to Big Red: Beverage industry veteran talks energy, classic soda and why Sparkling Ice should inspire us all

By Elaine WATSON

The energy drinks market has become more segmented in recent years, but relentlessly negative PR, a flurry of lawsuits and an FDA-probe have not dampened consumers’ enthusiasm for the original caffeine-fuelled formulas, says one beverage industry veteran.

Green bull? ‘Natural energy’ grows health claim wings

By Diana Cowland

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health claim approvals, says Euromonitor International analyst, Diana Cowland.

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