Rolled Oats

Which breakfast products have the highest purchase intent scores?

Which new breakfast products have the highest purchase intent scores?

By Elaine Watson

New data from Instantly’s Product Watch tool - a "live, crowd-sourced insights engine" which gathers insights from an army of consumers via their mobile phones as they shop – reveals fairly low purchase intent scores on many of the recent launches...

A consumer disputes that Quaker's labeling claim that products contain zero trans-fats

Quaker Oats motion to dismiss trans-fat lawsuit rejected

By Oliver Nieburg

A court in Illinois, USA has rejected Quaker Oats’ motion to have a deceptive advertising case against it dismissed and has halted proceedings until four similar actions in California are resolved.

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