Uh-oh, surely not another industry-sponsored front-of-pack nutrition label! Food industry engagement is welcome, but let’s take it slowly – no one benefits until we figure out a system that works.
Unilever has said that it will phase out the Smart Choices logo following the FDA’s announcement that it is looking to develop a standardized front-of-pack labeling scheme.
The industry-led Smart Choices front-of-pack labeling scheme has come under attack from nutritionists in the mainstream press this week, but program representatives say the coverage distorts its aims.
Kraft Foods has said that it will use the nutrition criteria behind the new Smart Choices nutrition labeling program to determine which products it advertises to American children aged 6-11.
The Smart Choices labeling logo made its debut on hundreds of packaged foods across the US this week, marking the first front-of-pack scheme in the States to apply across brands and retailers.
A new food labeling system has been introduced by a coalition of food manufacturers, which aims to bring clarity and consistency to the market, as industry-wide consensus is still lacking.
