Coca-Cola says its much reported internal study suggesting that social media does not ‘pull its weight’ in business terms is true, but only when such digital campaigns are taken in isolation…
Over 65% of social media posts about high fructose corn syrup (HFCS) are negative, according to a new report from social media research firm Loudpixel.
Sentiment analysis tools that trawl though posts on blogs, facebook, Twitter and other online forums to help companies find out what consumers think about hot-button issues should be applied with more caution, according to one social media specialist.
Spices and seasonings giant McCormick is looking for new ways to engage with consumers via an expanded presence on photo sharing website Pinterest - the third-largest social media site after Facebook and Twitter - says its boss.
Young adults in Europe are communicating with food brands in new ways – and expect an emotional connection through multiple online and offline media, according to director of innovation and insight at Mintel, David Jago.
Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.
Which sweeteners are consumers discussing on social media? And is the conversation positive or negative? The rise of social media is giving marketers access to an honest snapshot of consumer perceptions, says research company Loudpixel.
Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.
Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.
Workers at Beef Products Inc. (BPI) have launched a Facebook campaign countering attacks on lean finely textured beef (LFTB), saying they hope information about the safety of the ingredient will go viral – as misinformation did last month.
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
State-specific food safety ‘tweets’ will help US consumers identify affected products and prevent potentially lethal foodborne outbreaks, the US Department of Agriculture’s Food Safety and Inspection Service (FSIS) has claimed.
Social media may have value as more than just a listening tool for marketers, with 15 percent of users more likely to buy social media-advertised brands, according to a new study.
Food industry R&D professionals have been slow to catch on to social media as a means of networking, according to the results of a new survey conducted on behalf of cheese ingredient company Sargento.
Most consumer packaged goods (CPG) companies have low engagement with social media, according to the results of a poll conducted by the Grocery Manufacturers Association (GMA).
