Social Media

Big food firms are climate smart but social media stupid

By David Burrows

Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.

Chris Cuvelier:

Focus on social media

Zola CEO: You can't engage just with 'likes'

By Maggie Hennessy

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he risked losing some followers in the short term, but the long-term...

Enjoy Life's Joel Warady: “We want to capture the consumer when they’re doing research online before going to the store, making sure our communication is there when they’re researching a product and its nutritional facts—ensuring they can find all that on their mobile device. Mobile is everything.

Enjoy Life: With marketing, mobile is everything

By Maggie Hennessy

Gluten-free and allergy-friendly packaged foods manufacturer Enjoy Life Foods understands the particular importance of word of mouth when it comes to its customers, and the firm has embraced the next generation of this through its investments in social...

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