Social Media

Chris Cuvelier:

Focus on social media

Zola CEO: You can't engage just with 'likes'

By Maggie Hennessy

When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he risked losing some followers in the short term, but the long-term...

Enjoy Life's Joel Warady: “We want to capture the consumer when they’re doing research online before going to the store, making sure our communication is there when they’re researching a product and its nutritional facts—ensuring they can find all that on their mobile device. Mobile is everything.

Enjoy Life: With marketing, mobile is everything

By Maggie Hennessy

Gluten-free and allergy-friendly packaged foods manufacturer Enjoy Life Foods understands the particular importance of word of mouth when it comes to its customers, and the firm has embraced the next generation of this through its investments in social...

Ron Levine:

Labeling laws shouldn’t be decided in court: F&B attorney

By Maggie Hennessy

With more and more class-action lawsuits against the food and beverage industry making headlines, FoodNavigator-USA caught up with an attorney specializing in complex corporate litigation to discuss the proper role of the courts, the shorter window for...

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

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