Social Media

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

Millenials' presence on social media make them a very influential group, says Mattison

Catering to different generations

Capturing the sweet tooth of the Millennials

By Oliver Nieburg

Candy makers must connect on social media and allow criticism to appeal to the influential Millennials generation aged 13-31.

How importance are consumer tastes?

PepsiCo Frito-Lay asks Facebook favours for flavours

By Kacey Culliney

Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.

Brand loyalty stronger among social media users

Brand loyalty stronger among social media users

By Caroline Scott-Thomas

Social media use is increasing, and that could be good news for manufacturers of branded products, as frequent social media users tend to be more loyal to name brands, according to new research from the NPD Group.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.

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