GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA....
AI has the power to speed the food and beverage industry's digital transformation, as companies leverage it for product develop and to forecast upcoming trends, Jacques Botbol, CMO of Tastewise, told FoodNavigator-USA.
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
Viral video-sharing app TikTok may be best known for the seemingly infinite clips of teenagers dancing to catchy songs in inconvenient places like the middle of the street or a department store aisle, but the social media platform is much more – and when...
Used by Nestlé, PepsiCo, Givaudan, Campbell’s, Coca-Cola, General Mills, Dole, and more, Tastewise, the AI-powered real-time food intelligence solution, is sharing the top consumer food and beverage trends for 2022.
After discovering a “staggering level of exposure” of fast food, candy, soda and other unhealthy branded foods and beverages on YouTube videos featuring and targeting young children, researchers from New York University are calling on the Federal Trade...
As Americans continue to stay at home during the coronavirus pandemic, they increasingly are living vicariously through social media influencers, many of whom have yet to raise their advertising rates to reflect their higher engagement – making them a...
Many food and beverage companies are joining the fight against racism in America by temporarily pausing sales, using their voices and positions to raise awareness of systemic racism in the US, donating profits and pulling advertising from platforms that...
Social media users are likely to eat more fruit and vegetables as well as junk food if they think their online peers are doing the same, a new study reports.
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...
Most food, beverage and supplement brands know that stating or implying that their wares can treat, prevent, or cure a disease is a definite no no. They may not, however, be aware that retweeting, re-posting, or simply ‘liking’ social media postings to...
With consumption of animal protein projected by USDA to reach record levels in 2018, and consumer demand for high-fat, low carb options on the rise, The Real Good Food Company is liberating meat from its traditional place on top of pizzas or inside enchiladas...
Many of the tried-and-true tactics, contracts, marketing strategies and business decisions that fueled growth for most successful businesses to date, will not take companies to the next level or guarantee their survival in the next ten years, suggests...
New tools from the Retail Dietitians Business Alliance are helping registered dietitians gain professional prominence in grocery stores and sales outlets while also expanding their influence over product selection, displays and ultimately consumer purchasing...
Unlike cost-conscious generations that came before, Generation Z cares more about convenience than price – a dramatic reversal that will change not only how brands and retailers catch their attention but also where and how they shop, according to new...
18 months after its US launch, online product discovery platform RangeMe is adding 1,000 new CPG suppliers a week as more high-profile retailers use it to identify and compare new products.
Billed as a “product sampling community” and influencer marketing company, Social Nature wants to take the time-honored and go-to strategy of in-store demonstrations into the digital age for a “better, cheaper and more direct way to target and acquire...
While Americans are becoming more adventurous in what they eat, they often still need a lot of convincing to try something new – especially if they haven’t heard of it before and don’t know what it will taste like, how it will impact their health, how...
Social Nature harnesses social media to drive consumer engagement
Demos are expensive and time consuming, shows and events can be hit and miss, and redemption rates for coupons handed out at events can be frustratingly low. So how can you reach more target consumers, generate more buzz about your products, and use it...
For boomers at ingredients suppliers seeking to engage with a new generation of Millennials within their customer base, b2b ad and marketing communications agency Anderson Partners Food Ingredient Marketing has come up with some tips designed to help...
You can trademark words, phrases, symbols and designs, so what about #hashtags? It's relatively new territory in the world of intellectual property law, but it's well worth doing, say Rebecca Cross and Allison Hagey at law firm BraunHagey &...
Mars has announced a strategic collaboration with China’s Alibaba just a few days after Mondelēz refreshed its partnership with Facebook as both companies tap the global e-commerce boom.
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
Young adults move through several distinctly varied life stages from the ages of 18 to 34 years – high school graduation, moving out on their own, going to college, finding a first job, falling in love and starting a family – and yet most marketers treat...
Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is very different than their predecessors, according to new research from CivicScience.
What do consumers think about your packaging? What do consumers think is still lacking from their pantries? Market research company IRI partners up with Oracle to offer answers to these questions by combing through social media.
Brands are blowing a major opportunity to communicate their sustainability initiatives to millions of consumers with social media updates that are “inane, safe and saccharinely artificial in their bonhomie”, says a report.
Social media often is a dominant – and sometimes the only – component of most food and beverage companies' marketing strategies, but as platforms continue to proliferate, advertisers must understand to whom each application appeals to maximize their...
Looking at pictures of food through advertisements, social media and cookery programmes, offers the viewer a substitute source of pleasure – but could it also be fuelling obesity?
Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.
A court action filed by network marketing giant Herbalife against the online messaging firm Twitter points out the risks posed to brands by social media, said an expert on the topic. The company is trying to force Twitter to divulge the identity of a...
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.
New research suggesting sourcing recipes online, in print and in person may be healthier than from television could shed light on marketing opportunities for food and beverage companies with healthier or better-for-you options.
The threat posed by fresh foods and produce to sales of packaged foods is about to increase exponentially with the launch of a star-studded, national marketing campaign to encourage teenagers to eat more fruits and veggies.
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Social media can be a powerful tool to identify trends as well as communicate with different customer segments. But it can also be used to identify threats, says market research firm Brandwatch.
When 13-year-old acai and coconut water manufacturer Zola decided to revamp its web presence to shift attention toward its growing coconut water line, founder and CEO Chris Cuvelier knew he risked losing some followers in the short term, but the long-term...
Gluten-free and allergy-friendly packaged foods manufacturer Enjoy Life Foods understands the particular importance of word of mouth when it comes to its customers, and the firm has embraced the next generation of this through its investments in social...
Food companies need to develop online personalities to successfully connect with savvy consumers who expect a human connection, according to nutritionist and social media guru Jenny Westerkamp.
Fear is a major roadblock to many food companies getting it right when it comes to social media, according to business mentor and entrepreneur Mike Greene.
With more and more class-action lawsuits against the food and beverage industry making headlines, FoodNavigator-USA caught up with an attorney specializing in complex corporate litigation to discuss the proper role of the courts, the shorter window for...
The fast pace of new technology, coupled with the growing dominance of social media is having a significant change on consumer behaviour, delegates to the 2014 International Production & Processing Expo (IPPE) in Atlanta were told.
NutraClick, a Boston, MA-based nutritional products company, has found success building its business model on a targeted online advertising strategy. The company was so successful, in fact, that a major chain came to them to request they place their products...
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
A vast majority of food and beverage executives (90%) expect revenues to increase during the next year, with a third of them believing that growth will be in double digits, according to a global survey of 250 F&B companies by Grant Thornton LLP.
Ingredient manufacturers should interact more closely with end consumers on social media – and stop delegating communication on ingredients to end product marketers, says Euromonitor.
Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.
