They’re addicted to their smartphones, big fans of social networking sites, and more likely than their parents to buy store brands. But what else do we know about Millennials - the 100 million Americans born between 1980 and 2000?
Global consumers’ intent to buy foods and beverages online has grown 44% in two years, with over a quarter (26%) planning to buy online in the next three to six months, according to a new survey from market research organization Nielsen.
Food industry R&D professionals have been slow to catch on to social media as a means of networking, according to the results of a new survey conducted on behalf of cheese ingredient company Sargento.
Most consumer packaged goods (CPG) companies have low engagement with social media, according to the results of a poll conducted by the Grocery Manufacturers Association (GMA).
Facebook is by far the most popular social media network amongst US consumers, although the value of such networks for brand promotion has not yet been maximized, suggests a new survey.