Soy Protein

Soup-To-Nuts Podcast Evolving soy’s marketing strategy beyond protein

Soup-To-Nuts Podcast: Evolving soy’s marketing strategy beyond protein

By Elizabeth Crawford

Soy may be best known in America as a source of high-quality protein, but as more trendy and allergen-friendly sources of plant-based protein enter the market, the bean may need to evolve its marketing to better highlight some of its other health attributes...

Cost and supply benefits are 'icing on the cake' for soy proteins

Special edition: Protein-rich foods: The next generation

Cost and supply benefits are 'icing on the cake' for soy proteins

By Stephen DANIELLS

After a few years of difficult market conditions, the soy protein market is enjoying ‘dynamic growth’, but what does the future hold for this ingredient, and what kind of impact will the GMO issue have?

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