Soylent

Investors aren't just buying into a product with Soylent, but a loyal online community of engaged users, says venture capital exec

SPECIAL FEATURE: So Soylent secures $20m… Money well spent?

By Elaine Watson

While uncharitable observers have described Soylent as “only slightly more appealing than an IV bag”, news that the LA-based food substitute firm has just secured $20m in funding and is now generating “millions of dollars per month in subscription revenues”...

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