Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
Making connections between academics and business leaders has been one of the hallmarks of NutraIngredients-USA, and it will be on display at our upcoming don’t-miss event.
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
Tart cherry juice brand CHERRiSH, which claims to improve sports performance and recovery, has recruited five professional NBA and MLB athletes to endorse the brand.
The sports and fitness consumer has expanded beyond hard-core body builders and elite athletes to a more general profile of someone looking to transition to a more active lifestyle and eat healthier, noted panelists from last week's Sports &...
Organic, 'no junk' sports drink, KRā needed to further differentiate itself within the $8.5bn sports drink category by launching new packaging that co-founder Sarah Hardgrove-Koleno says "absolutely shouts our brand differentiators: simple...
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.