Glaxon entered the market in 2019 with a small suite of sports nutrition supplements. Since then, the portfolio has grown to some 100 products, featuring space-themed branding and individual comic art for each label with innovative formulation concepts...
The intellectual property of MusclePharm, a sports nutrition brand that had a meteoric rise and an equally spectacular fall, will be sold at an auction on Thursday, Dec. 15.
Supplementation with taurine – perhaps best known as an additive in energy drinks – may help control oxidative stress during the aging process, says a recent study published in the journal Nutrition.
Making connections between academics and business leaders has been one of the hallmarks of NutraIngredients-USA, and it will be on display at our upcoming don’t-miss event.
The amino acid taurine has been a mainstay of sports nutrition formulations for many years. But the authors of a recent review paper said the evidence for its physiological effects is mixed at best.
Krill oil specialist Aker BioMarine is taking the next step in deriving value from its raw material by launching a soluble protein that the company says has the complete amino acid profile and formulation flexibility to make it an important player in...
Americans are having difficulty maintaining emotional balance and holding to fitness goals during the pandemic crisis, an Optimum Nutrition consumer survey has found.
Honeycut Kitchen, an emerging brand out of Los Angeles, is giving fitness enthusiasts an alternative to the monotony of protein bars with a lineup of snack cakes reminiscent of America's best-selling brands, but with a cleaner ingredients deck and...
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
As global sales of sports nutrition products maintain healthy growth rates, one distinct – and unexpected – group of consumers is emerging as the main driver for the market, made up of people who are not necessarily interested in sports.
