The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
Child-directed TV advertising of high-sugar breakfast cereals has been linked to higher intake of those sugary cereal brands among preschoolers, a study conducted by researchers at Dartmouth-Hitchcock Medical Center concluded.
By Rachel Arthur, Elaine Watson, Stephen Daniells, Gary Scattergood, Niamh Michail
Sugar taxes continue to hit the headlines, but the introduction of new legislation is never straight-forward. We take a look at 20 countries around the globe where sugar taxes have been in the news.
Addressing a growing consumer need for organic and affordablekids products that are lower in sugar, Villager Goods’ newly-launched brand Little Villager will be hitting shelves at 300 Target locations as well as online through Target.com.
Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.
Kellogg is seeking to appeal an order by California federal Judge Lucy Koh that certifies three classes of consumers in a false advertising lawsuit over the allegedly 'toxic' sugar content in some of its cereals.
The Sugar Association is fighting back against sugar’s increasingly bad reputation by launching a new consumer-oriented, science-based website that seeks to place the ingredient in a “more accurate context of an overall diet and restore consumers’ sense...
Parents are monitoring sugar content in their kids’ food and beverage products more closely than ever, presenting traditional ‘kid-friendly’ categories such as juice with an opportunity to create more low- to no-sugar options.
Dr Lustig: 'Despite the food industry's propaganda, people now understand that 'a calorie is not a calorie...'
Dr Robert Lustig’s mantra – that not all calories were created equal - appears to be resonating with more US consumers, with one third (33%) of Americans believing that sugars are the ‘source of calories most likely to cause weight gain’ compared with...
Responding to consumers’ increasingly fragmented dietary preferences, GoMacro revamps the packaging for its low-sugar Thrive bars to better communicate “how accommodating” the protein bars are for a variety of restrictions and needs, according to the...
London-based brand UGLY Drinks is gearing up for a US launch in spring 2018… Elaine Watson caught up with CEO and co-founder Hugh Thomas at the Specialty Food Association’s Winter Fancy Food Show to get the lowdown on what the brand is all about…
‘This is a breakthrough product that could ultimately make sugar obsolete'
The term ‘game-changer’ is bandied around with wearying regularity by food start-ups, but HEYLO – a patented combination of acacia fiber and stevia promising to blow rivals out of the water in the sugar replacement stakes – may actually warrant this moniker,...
Food manufacturers targeted in a recent wave of lawsuits over added sugar have urged the courts to dismiss the ‘absurd’ cases on the grounds that consumers are not being deceived, and that brands’ first amendment rights are being threatened – a new line...
Consumer desire for new flavor experiences is leading them on a global adventure with stops in 2018 in Hawaii, France and US South, according to Packaged Facts’ 2018 trends forecast released earlier this month. Brightly colored foods, pepper, figs and...
There are multiple holes in a new proposed class action complaint filed vs Mondelez over sugar levels in its belVita range, say attorneys. However, the recent shift away from fat to sugar as public enemy #1 has clearly emboldened the plaintiff’s bar.
Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.
As the war on sugar gains momentum, plant-based beverage company Califia Farms is cutting back the sugar content across its product portfolio by 40% while still offering consumers who want something sweet options that are more in-line with World Health...
The entrepreneurs behind the startup Revelé Gelato thought health-conscious consumers seeking to indulge in frozen dessert faced an unfair decision: choose between high quality, recognizable ingredients that typically come with a higher fat and calorie...
60-second interview: Stephen Cobbe, R&D director, dairy, Kerry
Less sugar, more protein, a cleaner label, savory flavors, and new formats from farmer’s cheese bars to ambient moon cheese… What’s keeping dairy formulators busy these days? FoodNavigator-USA caught up with Stephen Cobbe, R&D director, dairy, at...
As sugar continues to gain prominence as public enemy No. 1 in America for contributing to obesity and other chronic health problems, Berkeley-based biotech startup Sugarlogix has taken on the daunting task of teaching manufacturers and consumers that...
What began as a hobby for a 15-year-old girl, now is blooming into a bustling family business as Abby’s Better Nut Butter rapidly gains sales and distribution thanks in part to its clean labels, better-for-you angle and unique flavor combinations that...
DouxMatok, the Israeli firm behind patented technology that makes sugar taste sweeter, has raised $8.1m in a funding round led by Israel’s largest VC fund, Pitango, with the participation of existing shareholders including Gil Horsky* and FoodLab Capital.
Amazon can be an “insanely disruptive” platform for challenger brands willing to put in the time and effort to understand how to maximize their prospects on the site, says Pyure Brands, which is giving far larger rivals a run for their money in the stevia-based...
Kind has waged war on sugar-laden snacks by dumping almost 50,000 pounds of sugar in New York City’s Times Square to promote the launch of its all-natural Fruit Bites.
Seeing a looming opportunity, dietary ingredients supplier Ethical Naturals has brought a new monk fruit sweetener ingredient to market that it says uses the same technology that it applies to its botanical extracts.
Koia, a refrigerated RTD plant-based protein beverage company, has secured a $7.5m funding round led by private investment firm KarpReilly and existing investor AccelFoods.
The controversial requirement to list added sugar on the nutrition facts panel has divided the industry. Though different parties may disagree on whether or not the move is good or bad for the industry, many agree that it will certainly change the landscape.
Industry efforts to delay added-sugar labeling and the new Nutrition Facts panel could damage manufacturers’ long-term sales by eroding consumer trust in them, and pushing shoppers to more transparent options, industry experts suggested at the Building...
How are the next generation of natural flavors being developed? Elaine Watson caught up with Christian Kopfli, CEO of New Jersey-based FlavorHealth, which is taking high-throughput cell-based screening to the next level to identify novel natural compounds...
Think 'clean label' just means ditching ‘artificial’ ingredients and avoiding anything attracting negative press (warranted or otherwise)? Think again. Today, brands are also questioning whether ‘natural’ flavors, preservatives and sweeteners...
Multinationals are investing in – or snapping up - smaller, more entrepreneurial brands in the natural and organic food and beverage space faster than you can say ‘because that’s where the growth is’. So will Spindrift – which is on a mission to disrupt...
Israeli start-up DouxMatok - which has developed patented technology which effectively makes sugar taste sweeter – has struck a series of joint development agreements with leading food manufacturers and says the first products containing its enhanced...
The world is getting fatter and unhealthier - are smaller portions and diet drinks really going to help when they sit next to full-sugar, supersized products? Is it time to tax or is industry doing enough? Catch the highlights from our live debate.
As debate around juice's high sugar content slowly pushes the category out of fashion, brands are testing the waters with vegetable soups. Chicago-based Skinny Souping is one of them.
No Denial Foods Founder Debbie Wood has had a front-seat view of the packaged food sector as a sugar-conscious shopper, having been diagnosed with type 1 diabetes at the age of 9 and then celiac disease at age 32.
“When consumers are asked an open-ended question, ‘What are you trying to avoid,’ the top three out of four answers are related to a sweetener,” Andy Ohmes, global director of high intensity sweeteners at Cargill, told FoodNavigator-USA.
Big Tree Farms has developed a paler, finer ‘golden’ organic Fair trade coconut sugar that can replace refined white sugar in applications where coarser, darker coconut sugars aren’t ideal, says the company, which has been selling coconut sweeteners for...
Success of allulose in Mexico shows what’s possible in the US if added sugar labeling rules change, says Tate & Lyle
Allulose – an ultra low-calorie sugar found naturally in jackfruit and figs that Tate & Lyle is making in commercial quantities from corn using enzymes – has got some high profile advocates including Quest Nutrition, but would gain significantly more...
New Pop seeks to set itself apart in the highly popular but also crowded ready-to-eat popcorn category by offering a “skinless” option that is sweet and free from the snack’s traditional trappings of oil, butter and salt. But will consumers view these...
PepsiCo says it is eyeing up the ‘next generation’ of soda – which it describes as ‘modernized soft drinks with bubbles, unique flavors and lower calorie counts’ – as it rolls out IZZE Fusions and Lemon Lemon in the US.
The measurement tool, launched today, combines Nielsen’s expertise in tracking sales based on consumer behavior and preferences with Label Insight’s ingredient database.
Food and beverage brands of all sizes and across categories are scrambling to reduce sugar in their products before FDA regulations mandating they indicate added and total sugar on the Nutrition Facts panel goes into effect in July 2018, according to...
CAUGHT ON CAMERA AT THE 2017 WINTER FANCY FOOD SHOW
Turmeric, coconut and 'hot & spicy,' are the top trending beverage flavors as we head into 2017, according to Louisville-based beverage development company, Flavorman.
Too much sugar remains a top consumer concern, but confusion about how to read product labels and general distrust of their accuracy means many Americans are at a loss as to how to reduce sugar, a new Healthline survey reveals.
