Super Bowl

Super Bowl ad winners and losers: Which brands came out on top?

Super Bowl ad winners and losers: Which brands came out on top?

By Ryan Daily

Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and...

Do Super Bowl ads spur consumer demand? Veylinx says yes

Do Super Bowl ads spur consumer demand? Veylinx says yes

By Ryan Daily

Brands that advertised at the Super Bowl are seeing their efforts pay off with a 6.4% increase in consumer demand post-game based on a sample set of companies, according to recent research from behavioral research company Veylinx.

PepsiCo jacks up the heat for Super Bowl Sunday

PepsiCo jacks up the heat for Super Bowl Sunday

By Gill Hyslop

Frito-Lay has teamed up with Grammy-award winner Megan Thee Stallion to release ‘Flamin’ Hottie’, which offers a fresh and reimagined spin of Salt-N-Pepa’s classic ‘Push It’.

Still image from this year's Super Bowl spot by Avocados From Mexico. © Avocados From Mexcio

How to ‘win’ with Super Bowl ads in a bristling political climate

By Adi Menayang

An astronomical amount of money pours out of food and beverage companies into Super Bowl spots each year. This year, from coin toss till the end of play, there are nine food and beverage companies (excluding the foodservice sector advertisers KFC and...

Super Bowl ad a win for Mexican avocados

Super Bowl ad a win for Mexican avocados

By Maggie Hennessy

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its big investment is paying off as avocado imports are up by record...

Super Bowl XLVIII: Who won the battle of the brands?

Super Bowl XLVIII: Who won the battle of the brands?

By Elaine WATSON

UPDATED: As the Seattle Seahawks and the Denver Broncos squared up at the MetLife Stadium in New Jersey on Sunday, the nation’s biggest food and beverage firms battled for supremacy during the commercial breaks. We know who won the game, but who won the...

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