The Coca-Cola Company

Pic:getty/yagistudio

Coca-Cola to commercialize next-generation biomaterials

By Rachel Arthur

The Coca-Cola Company, Changchun Meihe Science & Technology and UPM have announced the first planned commercialization of new tech to create plant-based monoethylene glycol (bMEG): which can replace traditional oil-based MEG in PET bottles.

pic iStock/jbk_photography

News in brief

Coca-Cola launches bespoke typeface

By Rachel Arthur

Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.

Healthy Brand Builders'President James Tonkin and The Coca-Cola Company's Rebecca Messina and Matthew Mitchell at SupplySide West.

SupplySide West 2015

Three keys for building a $1 billion brand

By Elizabeth Crawford

Only a small fraction of food and beverage brands launched each year survive, let alone reach the $1 billion in sales mark – but those that do have three main factors in common, according to brand and strategy developers at The Coca-Cola Company.

Setback for Coca-Cola in juice lawsuit mirroring POM v Coke case

Coca-Cola suffers setback in juice labeling lawsuit

By Elaine Watson

A California judge has refused to throw out a false advertising lawsuit accusing Coca-Cola of misleading shoppers by marketing a juice comprised almost entirely of apple and grape juice as a ‘Pomegranate Blueberry flavored blend of 5 juices’.

Coca-Cola to settle some Vitaminwater deceptive advertising lawsuits

Settlement offers injunctive, but not monetary, relief (Coke required to amend labels but consumers won't get any money)

Coca-Cola agrees to settle 'copycat' Vitaminwater deceptive advertising lawsuits, but CSPI still on the warpath

By Elaine Watson

Coca-Cola has agreed to settle a series of 'copycat' lawsuits accusing it of deceptively marketing Vitaminwater. But the lawsuit that inspired them all - filed by the Center for Science in the Public Interest in 2009 - is still pending, as the...

Coca-Cola drops BVO (brominated vegetable oil) from Powerade

Coca-Cola removing BVO from Powerade

By Elaine WATSON

UPDATED - Coca-Cola is removing BVO (brominated vegetable oil) from Powerade and other products by the end of this year.

Coke’s Simply Orange escapes US orange juice squeeze

Coke’s Simply Orange escapes US orange juice squeeze

By Ben BOUCKLEY

Despite Coke’s worrying soda sales slide, CEO Muhtar Kent revealed yesterday that not-from-concentrate juice brand Simply Orange brand bucked broader category declines to grow double digit in the US last year.

Coke supplier Bunge cops flak from Guarani Indians

BUNGE: ‘OUR POSITION REFLECTS LEGAL PROCESS & COMPLIANCE’

Coke supplier Bunge cops flak from Guarani Indians

By Ben BOUCKLEY

Brazil’s Guarani Indians are urging Coca-Cola not to source sugar from Bunge after the agri-business was attacked for alleged ‘land grabbing’ in a recent Oxfam report.

Coke boss ‘personally committed’ to tackling obesity

Coke boss ‘personally committed’ to tackling obesity

By Elaine WATSON

Coca-Cola chief executive Muhtar Kent says he has resolved to find “meaningful solutions to the complex issue of obesity” and is “personally committed” to leveraging the company’s resources to tackle the problem.

Powerade paces Coca-Cola's growth in North America

Powerade paces Coca-Cola's growth in North America

On Wednesday, Coca-Cola Company announced earnings of 51 cents per share in the third quarter, more or less in line with analysts’ forecasts. In a mixed earnings report, the company’s Powerade sports beverage line was a bright spot, leading an overall...

Viral 'Coca-Cola Bag' video spoof dupes world media

Viral 'Coca-Cola Bag' video spoof dupes world media

By Ben Bouckley

A hoax video claiming that the Coca-Cola Company planned to launch a 'Coca-Cola Bag' worldwide has duped the world media, leading the company to rush out a statement yesterday clarifying it was not the author of the media that went viral on...

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