This Bar Saves Lives

Paul Yoo: 'We have so much to talk about, that it’s tempting to try and say everything to everyone. But you need to crystalize your message as a brand.'

We’ve never thought of ourselves as a ‘bar company.’ We’re a social impact platform

This Bar Saves Lives unveils kids line: ‘We must be the best tasting product after you take the wrapper off and strip away the mission’

By Elaine Watson

Celebrity-backed brand This Bar Saves Lives – which is built around a social mission: You buy a bar, we’ll donate a live-saving pack of food to a child in need – has launched a new line of allergy-friendly oat bars aimed at children.


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