We’ve never thought of ourselves as a ‘bar company.’ We’re a social impact platform This Bar Saves Lives unveils kids line: ‘We must be the best tasting product after you take the wrapper off and strip away the mission’ 21-Jan-2019 By Elaine Watson Celebrity-backed brand This Bar Saves Lives – which is built around a social mission: You buy a bar, we’ll donate a live-saving pack of food to a child in need – has launched a new line of allergy-friendly oat bars aimed at children.