Tio Gazpacho

Tio Gazpacho gears up for significant expansion in 2017

Tio Gazpacho gears up for significant expansion in 2017

By Elaine Watson

Drinkable organic soup brand Tio Gazpacho is gearing up for a significant expansion in 2017 as it starts to reap the benefits of partnerships with General Mills and Michelin-Starred Chef José Andrés, and prepares to launch a new, lower-priced line targeting...

Tio Gazpacho: Thinking outside the bowl...

This merges soup and beverages; we’re creating a new category...

Tio Gazpacho cold soup-in-a-bottle CEO: I wanted to stand out, not to fit in

By Elaine Watson

While some retailers didn’t know quite what to make of his ‘chilled soup in a bottle’ when he first started pitching the concept last year, around 75% “just got it immediately”, says Tio Gazpacho founder Austin Allan. “And then they would say: How come...

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