Known for its strong track record of helping emerging brands, like KIND, Bare Snacks and Spindrift, become household names, private equity firm VMG Partners is on the lookout once again for new investment opportunities after securing $850m for its Growth...
Private equity firm VMG Partners is betting big on the snacks category with the formation of a new division – Velocity Snack Brands (VSB) – set up to buy, incubate and grow snack brands, beginning with the acquisition of the popchips* brand from majority...
60-second interview: Mike Mauzé, founding partner, VMG Partners
If you walk into someone by mistake as you push through the crowds at the Natural Products Expo West show these days, you are just as likely to find yourself apologizing to an investor as a retail buyer searching for hot new brands. But what does all...
Hillhouse Capital and VMG Partners have launched a strategic partnership to co-invest in innovative consumer brands looking to expand their global reach, with the first tranche of capital going to organic baby food brand Little Freddie.
