To standout in a saturated category, Perfect Hydration highlights its functionality and recycling initiative as part of a brand refresh unveiled during the National Association for Convenience Stores in Atlanta, Ga., Oct. 3-6.
The functional beverage category is growing at a rapid clip as consumers look for fast, easy ways to support their on-the-go lifestyles and their health, but not all ingredients, products and platforms are created equally and the segment faces significant...
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
ZenWTR – an alkaline water brand seeking to stand out in the premium bottled water segment with 100% recycled PET bottles made with certified ‘ocean bound’ plastic – has attracted a star-studded line of investors from Jessica Chastain to Khloé Kardashian.
Flow Water founder Nicholas Reichenbach launched with some pretty lofty ambitions (cue comparisons to Fiji, Evian, building the ‘Tesla of water’ and becoming an ‘iconic’ brand). But if you’re going to get into a business as capital intensive as bottled...
Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
ZenWTR – a high pH, distilled bottled water packaged in recycled ocean plastic – has rolled out nationwide at Whole Foods stores after picking up regional distribution at chains from Walmart to Safeway over the past couple of months.
When Flow Alkaline Spring Water was looking to launch its next big idea in bottled water – a functional water infused with CBD (cannabidiol) and other botanical ingredients – it went to directly to the source: its four million US customers that the Canadian...
Global sales of alkaline water have risen at 18% a year to $631m in 2017: and the category is rapidly heading towards the $1bn milestone, according to Zenith Global.
As predicted by legal experts, a lawsuit querying the health benefits of Trader Joe’s alkaline water has been dismissed (with leave to amend one specific claim) on the grounds that most of the words and images on the label amount to ‘nonactionable puffery.’
Trader Joe’s has hit back at a lawsuit querying the health benefits of its alkaline water by insisting that its labels do not state or even imply that there is any discernible benefit to drinking it “over other non-alkaline products.”
TEN Water – a spring water brand sourced from the foothills of the Appalachian mountains with added electrolytes to increase its pH to 10 – is on track to double sales next year as consumers continue to embrace alkaline water, says CEO Jose Fernandez.
“There is no greater benefit to ingesting Trader Joe’s alkaline water than ingesting an equivalent bottled water or tap water,” argues a lawsuit alleging Trader Joe’s is duping shoppers into paying over the odds for the water, although legal experts predict...
