How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
Natural soda brand Zevia is sweetening its branding with a new look as it aims to boost its household penetration and eliminate plastic from its supply chain, company CEO Amy Taylor told FoodNavigator-USA.
In the face of an unrelenting inflationary environment, zero sugar soda brand Zevia is reporting continued growth and consumer adoption of its products, especially in the club channel.
Two years into its US debut, Green Cola -- a stevia-sweetened, zero-calorie soda brand -- is pushing into new retail accounts to compete against the likes of Diet Coke and Diet Pepsi.
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
Veteran zero-calorie soda brand Zevia is pouring a significant amount of resources into becoming a fully-fledged platform brand with a growing portfolio of products that spans energy drinks, teas, mixers, and kids drinks, said CEO Paddy Spence.
More than two and a half years after teasing the launch of Nitro Pepsi – a cola carbonated with nitrogen instead of carbon dioxide creating a velvety, smooth texture – PepsiCo says it is putting “the finishing touches on our roll out plans.”