4th & Heart - best known for its grass-fed ghee – has closed a $7.6m series C funding round led by Harbinger Ventures, with support from Cambridge Companies SPG, Blueberry Ventures, Boulder Food Group, Monogram Capital Partners, Finn Capital Partners,...
Pasture-raised egg and butter specialist Vital Farms has branched out into ghee – a category that has benefited from changing consumer attitudes towards fat - and saturated fat in particular.
‘I’m astounded people consider ghee to be healthy’
Are clean labels, minimal processing, and cultural traditions more important than nutrition in the oils and fats aisle for consumers? And do consumers trust the health ‘experts’? Checkout our gallery of highlights from our June 20 webinar, Chewing the...
Ghee – a ‘clarified butter’ produced by boiling butter and pouring off the butterfat, leaving milk sugar (lactose) and protein (casein and whey) behind - is very high in saturated fat, but it’s gaining traction among shoppers looking for something new...
