Influencers have become a crucial element of the content marketing toolbox for CPG brands, and with the recent launch of InfluenceImpact by IRI and IZEA Worldwide, brands and marketers can now measure the direct impact influencer campaigns have on the...
By James Richardson, PhD, founder, Premium Growth Solutions
Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...
