For many avid followers of the keto diet, compromise – be it in convenience, taste or simply going without – is an unwanted and unavoidable tradeoff for their health goals; but it doesn't have to be, especially first thing in the morning, according...
In part four of our series on the high-fat, moderate protein, ultra-low-carb keto diet, FoodNavigator-USA checked in with experts at consumer insights specialist Hartman Group, and product innovation company Mattson to get their take on whether it is...
In part two of our new series on the high-fat, moderate protein, ultra-low-carb keto diet, FoodNavigator-USA caught up with Dr Ryan Lowery, CEO at Ketogenic.com, which also owns the ketogenic certified scheme used by brands including Quest Nutrition and...
The high-fat, moderate protein, ultra-low carb ketogenic diet has its devotees and detractors. But what kind of impact is it having on the CPG industry, how big is the addressable market for keto or keto-friendly products, and is this a fad or a lasting...
Heart disease, diabetes and sleep apnea are just a few of the conditions associated with unhealthy eating habits. New research suggests we can add hair loss to that list.
Now a few years on the mainstream diet scene, the keto market continues to grow with an uptick in new product launches in the past year, according to Mintel data.
Despite significant unmet demand for convenient keto products across categories, consumers who follow the diet are becoming more selective and less willing to settle for options that use low-quality or unhealthy ingredients to meet the diet’s strict macro...
Despite an uptick in snacking and consumption of indulgent foods and beverages during the pandemic, the number of Americans dieting last year held steady compared to previous years – but their approaches and motivations shifted to reflect changing pressures...
A new line of grain-based flour blends launching today from Ardent Mills promises to deliver the low-carb health benefits consumers want without compromising taste or texture or requiring manufacturers to install new equipment.
A review published in a sports science journal has found little support for the notion that ketogenic diets can improve performance for endurance athletes.
Even before the threat of the “quarantine 15” – or the idea that some Americans are at risk of packing on 15 pounds during the pandemic due to stress-baking, mindless snacking and reduced physical activity – the rate of obesity in America has been stubbornly...
'Keto' products -- from coffee creamers and ice cream to cheddar crisps and on-the-go nut butters -- are no longer a niche find for consumers, but is it wise to market a product solely around the keto diet, even it ticks all the right macronutrient...
CBD far and away stole the show as the hot new ingredient at Natural Products Expo West in Anaheim last week, but it wasn’t the only notable trend with promising market potential or significant recent development.
A keto food brand entering the market today would have a tough time standing out among the droves of new products catering to the low-carb, low-sugar, moderate protein diet, but for Nui cookies it has had two and a half years to get its positioning just...
After becoming a blockbuster hit in Canada – growing from 200 to over 2,500 stores in less than a year – keto snack bar brand, love good fats, will be launching into 450 Whole Foods stores in the US backed by a $5m equity raise from individual investors...
After honing its direct-to-consumer online model since launching in 2015, FBOMB macadamia nut butters and oils have expanded distribution into thousands of retail locations in specialty and grocery channels, targeting three-tiers of consumers.
Most bricks & mortar retailers have yet to carve out a ‘keto’ set in the bar category, but it’s only a matter of time, predicts Dang Foods founder Vincent Kitirattragarn, who says his new plant-based Dang Bars – with 14-15g fat, 9-10g protein, 6-7g...
Fat is back in the dairy aisles, if the recent proliferation of products touting their whole milk (c. 3.5% milk fat) credentials is anything to go by. But San Francisco-based start-up Peak Yogurt is taking the trend one step further in a bid to carve...
Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...
After blowing through its $10,800 Kickstarter goal within a few hours, Sated – the brand behind newly-introduced ready-to-drink (RTD) ‘keto meal shakes’ – believes betting big on the keto diet trend will propel the brand to a wider audience including...
Dang Foods – best known for its coconut chips and sticky rice snacks – is making its first foray into the notoriously crowded bar segment with the FATBAR – a new high fat, moderate protein, low carb, nut butter-based bar with no added sugar that taps...