As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...
The growing US multicultural population -- projected to increase by 98 million people by 2060, according to the US Census Bureau -- will have a significant influence on the US grocery market, a report by sales and marketing firm Acosta indicated.