Natural Claims

IFT Preview: Consumers will pay more for cleaner and natural ingredient labels

IFT FIRST

Consumers will pay more for cleaner and natural ingredient labels

By Deniz Ataman

“Generally, consumers are not really interested in the science. Just looking at the ingredients label, a shorter ingredient label deck resonates very much with consumers, and they attach it to a healthier product,” Lauretta-Lyn Katsriku, global platform...

Natural and clean label trends 2019: Have you registered yet?

Natural and clean label trends 2019: Have you registered yet?

By Elaine Watson

We clocked a number of brands using terms from 'clean candy' to 'clean protein' on the showfloor at Expo West, but what does 'clean eating' mean, is 'clean' a term that brands should use on product labels, and where...

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