While Califia Farms’ barista blend oatmilk was designed to deliver exceptional performance for the specialty coffee trade, oatmilk also has the potential to make waves in grocery retail, because it delivers the taste and texture consumers want, without...
Califia Farms – best known for its almond, coconut, and cashew milks - has moved into the rapidly-growing* oatmilk category with a barista blend launching in February, and an unsweetened oatmilk launching in April.
It’s good practice to fortify plant-based milks, but consumers don’t expect precise organoleptic or nutritional equivalency with dairy milk, says HP Hood, which is gearing up for a national launch of "full bodied, naturally sweet" oatmilk with...
Given its success in other markets, Swedish oatmilk brand Oatly was quietly confident that it would do well in the US, says US general manager Mike Messersmith. “But the magnitude of demand and the speed with which it developed vastly exceeded our expectations.”