Personalised nutrition has immense potential for extremely bespoke nutritional benefits to consumers. But for such a niche category, how does a company communicate this potential?
From infancy through to adolescence, nutrition is essential in ensuring a healthy body and mind for our youngsters. So how can this be achieved and what it the food industry doing to help parents?
Functional food trends are driven by more than just taste: they’re driven by human need. With AI, the market can be analysed and the needs driving consumption understood.
The terms ‘prebiotic’ and ‘probiotic’ are appearing on a growing number of food & beverage brands, while another term – ‘postbiotic’ – is also starting to emerge. But food marketers should do their homework before slapping these terms on their wares,...
Plant-based proteins continue to dominate the so-called ‘alternative protein’ category, but will this still be the case in 10 years’ time? And which emerging plant proteins – from canola, barley and hemp to Pongamia, lupin, and chickpeas – will become...
Miriam Ueberall recently joined The Kraft Heinz Company to head up research and development for the group’s international zone. FoodNavigator speaks to her about how innovation and product development is at the heart of Kraft Heinz’s turnaround plans.
