“We don’t talk too much about product benefits in our marketing... that comes later,” observes Jake Karls, co-founder at Montreal-based ‘functional chocolate’ startup Mid-Day Squares. “What we think about, is how do we interrupt your day on your phone?”
Best known for its nut-based snack bars, KIND Healthy Snacks has made its biggest portfolio expansion yet – launching frozen bars, snacking bark, chilled nut protein butters, and grain-free snack clusters.