Sparkling water brand Aura Bora is turning negative comments about its brand into a positive with its Chili Watermelon flavor, made possible through a collaboration with candle company P.F. Candle.
Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
US retail sales of carbonated soda – which have been on a downward trajectory in recent years – are rebounding, with the latest Nielsen data* showing a +2.2% increase in dollar sales of regular (full sugar) soda and a +4.6% increase in sales of diet soda...
