Spindrift is growing by tapping into the increased occasions for sparkling water and innovating around flavor, including seasonal varieties, the brand’s VP of marketing Sue Kim told FoodNavigator-USA.
PepsiCo expands its footprint in the burgeoning functional beverage category with today’s launch of bubly bounce – the first RTD extension of the company’s popular and playful sparkling water line that adds “just a subtle kick of caffeine” to help consumers...
US retail sales of carbonated soda – which have been on a downward trajectory in recent years – are rebounding, with the latest Nielsen data* showing a +2.2% increase in dollar sales of regular (full sugar) soda and a +4.6% increase in sales of diet soda...
