Formulating beverages that parents can feel good about - and kids will actually drink - is notoriously challenging. However, the founders of Starryside reckon they may have cracked the code with Star Water, a zero-calorie flavored water with added vitamins...
Tweens... aged between nine and 12, they're not young kids anymore, but they're not teens either, so how food and beverage brands reach them (and their parents/guardians), and what's the best way to engage with this age cohort via influencers...