Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which...
While significant disruption has already been achieved, Oatly says it’s ‘only the start’. We catch up with UK general manager Bryan Carroll to ask how the plant-based major is expanding the alt dairy aisle to entice new consumers.
As part of a pivot to a more asset-light supply chain strategy, Oatly has struck a deal with Toronto-based Ya YA Foods to co-manufacture Oatly products in Utah and Texas in a bid to reduce capex and improve cash flow.
Oatly has unveiled a cost-cutting plan after posting another disappointing set of results, with a $107.9m net loss on net revenues up 7% to $183m in the third quarter (+16.7% to $199.7m on a constant currency basis), with gross profit margins of just...
Barely registering in the US plant-based milk category five years ago, oatmilk now occupies the #2 spot in the retail market behind almondmilk in a subsegment with offerings from deep-pocked multinational beverage and dairy companies to pure-play plant-based...
Oatly posted a $72m net loss on net revenues up 21.8% to $178m in the second quarter of 2022, slightly under analysts’ expectations, with gross profit margins of 15.8%, a figure CEO Toni Petersson insisted would rise over time as the Malmö-based oatmilk...
Oatly's US revenues surged 40.3% to $47m in Q1, 2022, said the Swedish oatmilk maker, which claims Oatly is now the “fastest turning national brand in the entire US milk category [dairy and plant-based] with significant distribution upside,"...
Full year 2021 revenues at Oatly will likely exceed $635m, up 51% vs 2020, but well under the $690m+ the Malmö-based oatmilk maker was projecting over the summer, thanks to slower-than-expected production in the US, inflationary pressures, and ongoing...
Oatly’s fill rates – currently at around 70% on a global basis and lower than that in the US – should increase significantly over the next couple of quarters as new capacity comes online, says the oatmilk maker, which claims gross margins will also improve...
Oatly will open its third US production facility - a 280,000sq ft plant in Fort Worth, Texas – in 2023 to meet surging demand for oatmilk, which continues to generate triple-digit growth in the US market.
Oatly has lost its trademark infringement case against British oat milk producer Glebe Farm, claiming that it never saw the dispute as a David v Goliath power play. Glebe calls the case a victory for consumer choice in a growing category.
It has become “increasingly common in virtually all industries for short seller firms to target a company with accusations that drive down its stock price, which is then followed by a shareholder plaintiff firm pouncing on the stock drop with a class...
Shares in Swedish oatmilk maker Oatly – which went public in May – dropped sharply on Wednesday following a report from New York based activist investor and short seller Spruce Point Capital Management arguing that “the walls are collapsing on Oatly’s...
Oatly – which made its debut as a public company today (Nasdaq ticker: 'OTLY') after an IPO that raised $1.4bn – has started producing its first products from its new plant in Ogden, Utah, this month, opening up new capacity to meet surging...
Oatly posted a net loss of $60m in 2020 on sales up 106.5% year-on-year to $421.4m, reflecting its continued investment as it ramps up production and aggressively expands into new markets, according to a prospectus published ahead of its initial public...
New Jersey-based Innovation Foods is building a $45m, 71,000-square-foot facility dedicated to producing aseptic and extended shelf-life (ESL) beverages for Oatly, which is projected to open in mid-2022.
Intelligentsia, a pioneer in the third wave coffee movement, has entered the ready-to-drink (RTD) coffee category with a line of flash-chilled coffee blended with Oatly oat milk, which will soon expand distribution from its specialty coffeebars to retail...
The Swedish oat drink company is building its first UK factory, set to be completed in early 2023. The Vegan Society says the move illustrates the growing demand for products styled as eco-friendly. But others question whether cutting dairy really is...
Starbucks is adding Oatly oat milk to menus across the US “at a time when customers are seeking more plant-based choices to incorporate into their daily routines."
The oat drink business has publicly defended its decision to receive investment from Blackstone, after Oatly fans and activists pledged to boycott the brand.
While the US oatmilk category is still in its infancy, it’s growing at an explosive rate,* says Oatly, the Swedish brand seeking to take the US market by storm. But can it keep up with demand?
Oatly and some other oatmilk brands have confirmed that they will be changing the way they list sugars on their Nutrition Facts panels following conversations with the Food and Drug Administration (FDA).
Oatly has voluntarily agreed to stop marketing its oatmilks as containing ‘no added sugars’ in ad campaigns following a complaint by Campbell Soup drawing attention to its oatmilk production process, which breaks down oat starch into simple sugars.
Dairy alternative brand must first raise awareness of ‘oat nectar’
Swedish alternative milk brand Oatly is well aware that nearly all Chinese consumers have some level of lactose intolerance. In fact, it is banking on it.
Given its success in other markets, Swedish oatmilk brand Oatly was quietly confident that it would do well in the US, says US general manager Mike Messersmith. “But the magnitude of demand and the speed with which it developed vastly exceeded our expectations.”