Shoprite

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

ShopRite rolls out Bowl & Basket private label: CPG companies led on branding in the past, but ‘that paradigm is shifting’

Bowl & Basket private label range will help to ‘redefine how customers see ShopRite’

By Elaine Watson

New private label ranges featuring a more “modern, upscale aesthetic” will help to “redefine how customers see ShopRite,” claims the East Coast retailer, which is consolidating multiple private label lines under its new Bowl & Basket and Paperbird...

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