The wellness industry is booming, with health and fitness trends becoming popular amongst consumers and profitable for brands. But do consumers trust the ‘better-for-you’ marketing printed on the products they buy?
Sugar has emerged as public enemy No. 1 among consumers and FDA is looking for sugar reduction strategies at the behest of the White House – and yet, most Americans still want moments of indulgence with many people justifying them as much-needed support...
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
As the number of food accelerators and incubators has increased in recent years, the barrier for entry into the market has decreased – and while this makes launching a new product or company easier, it has made cutting through the competition and finding...
As consumer interest in health, wellness and sustainability has lifted better-for-you brands out of the dark corners of stores to become a mainstream phenomenon in every category, marketers have gravitated to founders’ stories and social missions to attract...
After three years of research, development and sensory testing with more than 8,000 consumers, Sparkling Ice is relaunching its entire portfolio of carbonated water with natural colors and flavors and an updated look that it predicts will give it a competitive...
Mealtime Stores – the joint venture between Kraft Heinz and Oprah Winfrey – is extending its O, That’s Good brand with premium frozen pizzas featuring a cauliflower crust.