Just 15% of the olive is used when making olive oil. But with the right technology, the remaining 85% can be valorised, according to Israeli start-up PhenOlives.
In the scheme of things, California is still a pretty small player in the US olive oil market, accounting for around 5% of consumption. But given that this figure was just 1.5% when Greg Kelley joined leading domestic producer California Olive Ranch in...