SUBSCRIBE

Breaking News on Food & Beverage Development - North AmericaEU edition | Asian edition

News > Manufacturers

Read more breaking news

 

 
News in brief

Peanut butter & jelly - minus the bread… Welch’s launches new bite-sized snacks

By Elaine WATSON , 30-Jan-2014
Last updated on 30-Jan-2014 at 00:33 GMT2014-01-30T00:33:27Z

Peanut butter & jelly - minus the bread… Welch’s launches new bite-sized snacks

The latest additions to the US snacks aisle are Welch’s bite-sized PB&J Snacks, with a chewy fruit center and a peanut butter coating.

Developed by fruit snacks expert The Promotion In Motion Companies, Inc., PB&J Snacks include 100% of the daily recommended value of Vitamin C, are a good source of Vitamins A & E, and come in four variants (sweet Concord Grape or Strawberry center, and creamy or crunchy peanut butter outside). 

The snacks will be offered nationwide in an 8-count box with a suggested retail price of $2.79 at club stores, mass merchandisers, grocery stores, convenience stores, movie theaters and other retailers.

Promotion In Motion’s proprietary and licensed brands include WELCH’S Fruit Snacks and Fruit ‘n Yogurt Snacks, SUN-MAID Milk Chocolate Raisins, and My M&M’S Brand Chocolate Candies.

Headquartered in Concord, Massachusetts, Welch’s is the processing and marketing subsidiary of the National Grape Cooperative and is owned by more than 1,000 farmers across North America.