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Source: Michael Cina

Designing for impact: The balance between aesthetics and function

Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design elements to address high printing costs for Black Beach Coffee’s packaging.

What is zebra striping?

More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?

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