Source: Getty/	Klaus Vedfelt

CBA Freeman’s parting advice mirrors his strategy for turning around the trade group: Listen, learn and proactively evolve

As Geoff Freeman prepares to step down from his role as president and CEO of the Consumer Brands Association next month to pursue a new opportunity, he offers the CPG industry the same advice that he gave when he joined the trade group four years ago: focus on the big picture, play offense not defense, always move forward and most importantly place the consumer at the center.

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