When it comes to advertising on Amazon, most companies use and see strong returns from search-related sponsorship options, but one digital marketing expert notes the platform has a full suite of underused options that are worth exploring to better drive...
Even more than consumers who visit brick and mortar grocery stores, those who shop online are creatures of habit – filling about a third of their cart with products that they have purchased before and only about 7% from browsing, according data from Giant...
The Natural Products Association, the oldest trade organization in the dietary supplement industry, filed for Chapter 11 bankruptcy protection yesterday, according to an NPA statement.
Americans’ love affair with plant-based meat likely will continue to heat up in the coming year with the vast majority of consumers who have tried them reporting that they intend to continue to buy them, even though many prefer eating animal-based meat,...
The percentage of children’s products making front-of-pack nutritional and ‘better-for-you’ claims has increased significantly in the past decade, as has the use of ‘fun appeals,’ but the nutritional quality has not, according to a recent study that prompted...
The ‘blended trend’ is emerging in the meat aisle as leading brands launch burgers and nuggets combining animal- and plant-based protein. But will it work in the dairy aisle?
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
The legal dispute over the ‘natural’ credentials of LaCroix sparkling beverages is heating up with brand owner National Beverage Corp urging a court in Illinois to enter a protective order shielding it from discovery that it claims would compel it to...
Parabel USA – best known for its green-hued ingredients from the ‘water lentil,’ a micro aquatic plant also known as duckweed/Lemna/Lemnaceae – has unveiled a neutral-tasting, beige-colored protein hydrolysate suitable for a wide range of applications...
Natural Hemp Company CEO Chris Clifford believes the next big category to hit the food and beverage market will be CBD-infused sparkling water. And the company is positioning its first CPG brand, Day One CBD Sparkling Water, as an everyday beverage that...
As Americans learn more about where food comes from and how to prepare it, they increasingly are embracing cooking at home as an important part of their lifestyles, including as a hobby and way to spend time together, according to new research from Packaged...
The rollout of New Age Beverages’ CBD-infused beverages has been delayed owing to the regulatory uncertainty over CBD, which makes navigating the territory “as murky as the Strait of Hormuz,” CEO Brent Willis told analysts yesterday.
To beat of the competition or determine whether a new product idea will succeed, food and beverage companies need to stay ahead of consumers quickly changing whims – a task that has never been easy, but which is becoming more difficult as shoppers take...
Given that eCommerce currently accounts for only a small fraction of grocery sales, brands may be tempted to hold off selling online to avoid the many challenges that come with it, but giving into this temptation would be a huge mistake, according to...
