Beverage

FOOD VISION USA 2017: ‘You can’t create authenticity from a focus group’

Can big food still innovate?

FOOD VISION USA 2017: ‘You can’t create authenticity in a focus group’

By Elaine Watson

Will big food companies increasingly buy in innovation and serve as scale up platforms for more 'authentic' small brands they didn’t create, or can they make their legacy brands resonate with new generations of consumers? Here’s what we learned...

GUEST ARTICLE: Is plant-based the new gluten-free?

GUEST ARTICLE: Is plant-based the new gluten-free?

By William Dowling, research manager, CircleUp

The plant-based movement is easier to understand when considering it alongside another trend that proved to be a financial boon for brands: gluten-free.

SodaStream has gained in-store distribution for its zero-calorie flavors line, Fruit Drops.

SodaStream launches fruit essences line in US retailers

By Mary Ellen Shoup

Sparkling water brand SodaStream has introduced Fruit Drops - a range of bottled flavor essences - in US brick & mortar retailers, as the company aims to make sparkling water part of consumers' daily routines.

Flow will extend into the flavored water category with two new organic offerings.

Flow expands into flavored water territory

By Mary Ellen Shoup

Alkaline water brand Flow is set to launch an organic flavored water line this December, aimed at satisfying the growing consumer demand for premium water products.

Hispanic shoppers emerge as heavy natural, organic buyer in the US

Hispanic shoppers emerge as heavy natural, organic buyers in the US

By Elizabeth Crawford

Hispanic shoppers buy significantly more natural, organic and better-for-you items than the overall US population, which suggests manufacturers in the space could generate even higher sales by targeting the demographic, according to new research from...

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