Bai Brands is the latest high profile brand to be sued over claims that the malic acid in its beverages is produced from petrochemicals and serves as a flavoring agent that should trigger ‘artificially flavored' labeling on pack.
Firms filing class action lawsuits have used actions aimed at companies making “natural” claims to springboard into a host of other vulnerable areas of labeling and packaging, according to an expert.
With only one shot to make a first impression, it is essential that images and messages on product packaging clearly communicate companies’ principles and meet consumers’ evolving values.
CoAqua doesn’t want to be in traditional retail with all the other coconut water brands and is instead going after an ultra-premium space of luxury resorts and restaurants in its home market of Southeast Asia and pursuing the direct-to-consumer online...
On the face of it, the terms ‘vegan’ and ‘plant-based’ might appear to be interchangeable (they both involve avoiding animal products), but consumers do not view them in the same way, reveals new research from food development specialist Mattson.
For all the effort that goes into crafting the US dietary guidelines, including the multi-year process of reviewing the science and sifting through stakeholders’ conflicting opinions and wishes, the final product will all be for naught if it is not trusted...
With a growing Midwest footprint, ready-to-drink (RTD) cold brew coffee brand Blackeye Roasting Co. said it has ‘aggressive’ plans to triple its distribution to 30 states by the end of 2018 and sees c-stores as its secret weapon to reaching a new base...
Abbott has launched Ensure Max Protein, a 150-calorie beverage with 30 grams of protein and all nine essential amino acids, the highest protein content in its Ensure line of nutrition drinks.
Parents of children falling behind on the growth scale have few options to supplement their child’s nutrition that aren’t a full blown meal replacement product, which is exactly the market void Healthy Height shake mixes is seeking to fill.
Consumer demand for natural, plant-based ingredients combined with their desire to cut back on sugar without sacrificing taste is creating a perfect storm for stevia sales to grow exponentially, according to the International Stevia Council.
Infuse Your Life Health Products Inc. has completed a soft launch of its new product, 'Soul: Cardiovascular Sparkling Water', in Western Canada to gauge consumer interest and is now completing final R&D to bring the product to US and Canadian...
A year since launching the Chicagoland Food & Beverage Network, executive director Alan Reed has said the message of connecting the Chicago food community, an area with more than 4,500 companies, has spread like wildfire with major industry players...
For some consumers, digestive health is about avoiding foods that make them feel bloated or lethargic, for some, it’s about ‘roughage’ and ‘regularity,’ while for others it’s about keeping their guts happy with prebiotics and probiotics, says Hartman...
Americans’ long-term love affair with protein shows no sign of slowing, but new research from the full service sales and marketing firm Acosta suggests that the sources of the macronutrient that shoppers are buying is evolving as are their reason for...
Hemp advocacy group Vote Hemp has welcomed a new bill - introduced Thursday by Senate leader Mitch McConnell (R-KY) - that if passed, will remove federal roadblocks to the cultivation of industrial hemp.
