Confectionery

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Source: D. Ataman

Sweets & Snacks Expo

Smart Sweets unveils new formula across portfolio at Sweets & Snacks

By Deniz Ataman

Better-for-you gummy maker, Smart Sweets, launched its new and improved formula across its portfolio, including five new SKUs, catering to consumers seeking healthier candy for nearly any type of occasion, Katrina Hahn, Smart Sweets’ co-CEO, told FoodNavigator-USA...

Health and sustainability are key priorities for generation alpha. Image: Getty/ insta_photos

Six things generation alpha consumers want

By Natasha Spencer-Jolliffe & Jess Spiring

As today’s teenagers become more financially independent, what do manufacturers need to know about their preferences and priorities?

KeHE VP: ‘Millennials are trading values for value’

KeHE VP: ‘Millennials are trading values for value’

By Ryan Daily

Price-conscious consumers are gravitating to brands with clear value propositions — including private-label — as companies offer products that tap into permissible indulgence and functional trends at affordable price points, Ari Goldsmith, VP of marketing...

Source: Getty/	LauriPatterson

Sweets & Snacks Expo

How can brands become more than a trending flavor?

By Deniz Ataman

Confectionery and snack brands can stay head of the curve by offering layered flavors and textures inspired from other food and beverage categories, tapping into nostalgic tastes and international cuisines that consumers gravitate towards, Alice Mintz,...

How are gummy brands setting themselves apart in a saturated category?

Sweets & Snacks Expo

How are gummy brands setting themselves apart in a saturated category?

By Deniz Ataman

While intense sour and bold fruity flavors have helped brands carve out a space in the crowded gummy category, brands look towards variety mixes and cross-brand partnerships to attract ongoing retailer and consumer attention, according to several segment...

All roads lead to Indianapolis this year for the 2024 Sweets & Snacks Expo. Pic: CN

Sweets & Snacks Expo 2024

Chocolate brands cash in on America’s largest candy and snack trade show

By Anthony Myers

The 2024 Sweets & Snacks Expo became a launch pad for companies looking to crack the US confectionery market with new products from Colombia’s Vivamor, Canada’s Lovo Chocolate, along with reboots of classic brand Godiva and a new partnership deal...

Source: Getty/We Are

Organic Trade Association's Organic Week Summit

Organic sales ‘bounce back to a higher growth rate’ to reach nearly $70bn in 2023

By Elizabeth Crawford

New data from the Organic Trade Association shows organic sales “bouncing back” after a post-pandemic and inflation-induced slowdown in incremental grown in recent years, with research from SPINS suggesting the products best positioned to seize this growth...

Consumers are becoming increasingly discerning. Pic: GettyImages

Special edition: Plant-based confectionery

Sweet Revolution: Embracing diversity with plant-based confectionery

By Anthony Myers

From creamy chocolates to chewy candies, plant-based options are paving the way for a more inclusive and compassionate approach to snacking that caters to the diverse tastes and preferences of consumers worldwide. We look at some of the key trends.

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