Confectionery

Organic sales on the rise, but what strategy will grow them further?

Why shoppers are turning towards costly organic food and drink

By Nicholas Robinson

More consumers are buying pricier organic food and drink, despite continuing cost-of-living pressures, with sales expected to rocket as governments push to make organic farming central to future sustainability strategies.

Alternatives to commodities such as cocoa have seen some consumer interest. Image Source: Getty Images/GoodLifeStudio

Future Food-Tech 2024

Do consumers want alternative raw materials?

By Augustus Bambridge-Sutton

Alternative raw materials aim to provide sustainable versions of commodities, including cocoa, coffee and palm oil, that are both integral to food and linked to deforestation. Will consumers accept them?

Source: Getty/	FamVeld

The rise of 'Summerween' expects to boost confectionery sales

By Deniz Ataman

Core holidays like Halloween are being planned for earlier by consumers who are simultaneously looking for value in their holiday preparations and a desire for extended celebrations, which gives brands an opportunity to offer more assortments, formats...

Film tie-ins are a popular marketing strategy in food and beverage. Image Source: Getty Images/Andrew Brookes

Do film tie-ins boost sales?

By Augustus Bambridge-Sutton

Many film studios use tie-ins with food and beverage brands to market their motion pictures. But does this drive sales for the food and beverage products themselves?

Image: Getty/Justin Paget

Tesla enters the candy market

By Natasha Spencer-Jolliffe

He’s disrupted the car, space and social media sectors, is Elon Musk now coming for the confectionery industry?

Source: Morinaga America

Morinaga America revs up HI-CHEW production, opens second facility

By Deniz Ataman

Confection manufacturer Morinaga America, Inc., invested $130 million to construct its Mebane, N.C.-based facility to produce its flagship brand HI-CHEW, which has grown 20% year-over-year in the non-chocolate category over the past seven years, Teruhiro...

Image: Getty

Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Follow us

Products

View more

Webinars