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Should you be marketing on the metaverse?

By Natasha Spencer-Jolliffe & Jess Spiring

As one confectionery firm launches its own candyland on Roblox to appeal to young gamers, we explore the merits of brand-building in virtual reality

Source: Bobabam

Startup Spotlight

Bobabam built a devoted fan base with customizable at-home boba tea kits

By Deniz Ataman

Capitalizing on the boba tea boom during the pandemic, coupled with their love of the Taiwanese drink, Bobabam co-founders, Brian Khoddam, Ron Escopete and Bob Yau, leveraged their expertise in supply chain, foodservice, and data analysis to quickly launch...

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