Impossible Foods has launched its first national advertising campaign targeting meat eaters who haven’t yet tried Impossible products, specifically its flagship product, the plant-based Impossible Burger.
As more consumers adopt a “research-online-buy-offline” approach, providing accurate, consistent product information across channels and on packaging is essential for driving discovery, initial trial and repeat purchases – and yet, most manufacturers...
The pandemic’s negative impact on sleep, anxiety and mental health is creating a unique marketing opportunity for low caffeine coffee, which can deliver an energy boost without the jitters or negative impact on circadian rhythms, but which previously...
According to researchers, the study is the most comprehensive yet to focus on vitamin D and respiratory infections and could have significant implications for healthcare providers.
With traditional fishing methods in decline, aquaculture – the industrial farming of fish, shellfish, and other aquatic species – is on the rise, but with little knowledge of the impact it’s had on animal welfare, says a team of researchers at New York...
Kemin Industries has acquired privately-owned ingredient technology firm, Proteus Industries, Inc., expanding its portfolio of sustainable clean label solutions for meat manufacturing.
ZenWTR – an alkaline water brand seeking to stand out in the premium bottled water segment with 100% recycled PET bottles made with certified ‘ocean bound’ plastic – has attracted a star-studded line of investors from Jessica Chastain to Khloé Kardashian.
Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional...
For cell-cultured meat to go mainstream, the cost of the media used to grow animal cells must come down. A lot. And that will require significant movement in the price and availability of recombinant proteins and growth factors. So how much progress is...
The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.
As concerns about cultural appropriation and misrepresentation bubble up alongside the push for social equity, food and beverage industry stakeholders are delicately navigating consumers’ sometimes-conflicting demands for authenticity and innovation.
Recognizing “time is not on our side when it comes to climate change” and that “what is good for the planet is good for our brand,” Horizon Organic is bringing consumers along on its ambitious five-year journey to become the first carbon positive dairy...
After selling to Campbell’s in 2013 for $249m, organic baby food maker Plum Organics has been acquired by Sun-Maid Growers of California, which is expanding its portfolio to provide more options for its target audience: "the balancer mom," says...
It’s well-known that the smaller the salt crystals, the saltier they taste, which means less is more, an enticing proposition for snack makers looking to reduce sodium. However, simply finely grinding table salt and sprinkling it on potato chips won’t...
