Dairy

The trade deal won't take immediate effect and must be ratified by each country's government. Pic: ©GettyImages/Bet_Noire

Dairy industry reacts to North American leaders signing USMCA deal

By Beth Newhart

After months of back-and-forth and a tumultuous summer of trade disputes between the US, Canada and Mexico, the three North American nations have officially signed the US Mexico Canada Agreement (USMCA), dismantling the previous North American Free Trade...

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

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