Brands & manufacturers

Pistakio secures retail deals with last-minute recipe pivot

Startup Spotlight

Pistakio secures retail deals with last-minute recipe pivot

By Deniz Ataman

Pistachio spread brand Pistakio landed key retail partnerships despite a last-minute formula change driven by logistical challenges — a feat made possible by the founders’ pistachio expertise and their commitment to filling a gap in the nut butter market.

Karen Anderson on identifying, capitalizing on whitespace innovation

Founders' Fundamentals Podcast

Karen Anderson on identifying, capitalizing on whitespace innovation

By Ryan Daily

Delivering on whitespace innovation can propel a CPG food and beverage startup into mainstream success, and filling a gap in the market might be simpler than some startups think, explained Karen Anderson, CEO of Purple Peak Marketing, during a recent...

Innovation watch: Natural clean energy drinks

Innovation watch: Natural clean energy drinks

By Rachel Arthur

Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them powering through their day. How are brands providing that better-for-you buzz?

Beyond Meat grows in Q3 despite demand dip

Beyond Meat grows in Q3 despite demand dip

By Deniz Ataman

Beyond Meat’s strategic decision to reposition its products as premium and rely less on discounts helped the company return its revenue to growth for the first time since 2022, but it cost the company volume, which continued to slide.

Mars' Kellanova buyout the start of hefty snacking M&A

Mars' Kellanova buyout the start of hefty snacking M&A

By Nicholas Robinson

Mega deals within snacking are picking up pace after a quiet start to the year, with Mars’ Kellanova acquisition the tip of the iceberg as strong financial performances provide corporates with healthy cashflows.