How do you talk about quark? Misha rebrands as Wünder Creamery to promote ‘nutrient-rich superdairy’
On paper, quark ticks every box. A spoonable cultured dairy product popular in Europe and Central Asia, it’s high in protein, low in sugar, and creamier and milder than Greek yogurt. The challenge in the US, says New York based entrepreneur Kamilya Abilova, is explaining what it is.