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FDA to permit ‘potassium chloride salt’ in place of ‘potassium chloride’ on food labels

FDA to permit ‘potassium chloride salt’ in place of ‘potassium chloride’ on food labels; CSPI says new term 'not helpful'

The FDA says it will accept the term ‘potassium chloride salt’ instead of ‘potassium chloride’ on food labels in a bid to demystify the popular salt replacer for consumers, although industry stakeholders lobbying for a name change had hoped it would ditch the term ‘chloride’ altogether and allow the term ‘potassium salt’ (given that sodium chloride is allowed to be labeled simply as ‘salt’).

Gut reaction: How do you build a brand around digestive health?

Gut reaction: How do you build a brand around digestive health?

Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...

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