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Ross Mackay: 'Animal rights activists and experts on the environmental impact of food production have been begging us to stop eating meat for a long time, but chicken consumption is still increasing...' Image credit: Daring Foods

Daring Foods CEO talks plant-based chicken: ‘In every retailer, we’re performing above the category average’

While plant-based meat sales have slowed significantly over the past year with many commentators blaming the inflationary environment, Daring - a premium brand deploying pricy high-moisture extrusion to make its plant-based chicken pieces – is going from strength to strength, says co-founder and CEO Ross Mackay, suggesting price is not necessarily what’s holding the category back.

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