Brands & manufacturers

Source: Getty/	FamVeld

The rise of 'Summerween' expects to boost confectionery sales

By Deniz Ataman

Core holidays like Halloween are being planned for earlier by consumers who are simultaneously looking for value in their holiday preparations and a desire for extended celebrations, which gives brands an opportunity to offer more assortments, formats...

NutraWomen Wednesday: Julia Streuli, Co-founder, FUL Foods

NutraWomen Wednesday: Julia Streuli, Co-founder, FUL Foods

By Danielle Masterson

FUL Foods is a social impact company focused on sustainable nutrition solutions using microalgae. Julia Streuli and her co-founders first met in business school and became interested in decarbonizing the food sector due to its significant impact on global...

Source: OK Energy

Startup Spotlight

OK Energy stands out by ‘spurning traditional marketing’

By Deniz Ataman

Much like Gen X before them, Gen Z consumers have grown disillusioned with traditional marketing that over-promises and under-delivers, prompting energy drink brand OK Energy to take a more authentic—yet still playful—approach Evan Nied, CEO, OK Energy,...

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